INSIGHTS

How AI is Reshaping B2B Sales

Artificial intelligence is rapidly transforming B2B salesforces, fundamentally altering how companies engage prospects, optimize operations, and drive revenue—shifting the very nature of the role.

Building Stronger B2B Sales Teams

Instincts and existing relationships are insufficient. The best sales reps and managers are structured and process-driven.

When Should You Hire a CMO?

While there's no magic formula for hiring a Chief Marketing Officer, it's a critical decision that shapes how your company grows and evolves. There are essential questions that can illuminate the right path.

Here’s the data: stronger talent pool, faster searches for remote and hybrid roles

Our hypothesis is that recruiting remote and hybrid roles is more efficient and effective than on-site roles. But, is that true?

Understanding and Increasing Total Addressable Market (TAM)

One of the key drivers of a successful search is TAM, i.e., the supply of candidates who meet the search criteria.

Hiring an Exceptional Financial Analyst: A Hiring Manager’s Perspective

Avenir often works closely with our clients in not only hiring but scoping out roles.  A popular one is a finance or senior financial analyst.